How to be Smarter: The most defensible thing you can do for your career is to build an audience. Agree 100%. How to be Prettier: A video of how they make the world's most beautiful bagels - I was mesmerized!
How to be (less) Awkward: If you want to text someone happy birthday but want to make it a bit more personal than a generic happy birthday, google "celebrities born on <their birthday>". Then pull out the coolest/funniest celebs and write something like: "I knew you were awesome even before I found out <celeb name> was born today too. Happy birthday!"